01 / Venues
Give overlooked space a useful role
Explore a considered display format designed to fit the character and practical needs of your venue.
See the venue modelE-paper / shared spaces
Useful messages. Placed thoughtfully.
InkAds is exploring a low-power e-paper advertising network that connects venues and advertisers through calm, context-aware displays.
Two distinct paths. One considered network.
InkAds / display 01
Useful messages.
Placed thoughtfully.
The idea
A calmer format for useful messages in physical places.
InkAds is a proof of concept for connecting venue space with advertiser messages through low-power e-paper displays. It is being explored as an alternative to adding another bright, animated screen.
Two paths / one network
Designed around the space and the message.
02 / Advertisers
Place messages in relevant contexts
Explore a tactile canvas intended for context-aware creative in places where people spend time.
Explore placement contextsA simple system / concept stage
From message to place.
The proof of concept is focused on the relationship between content, a low-power display device, and the shared space around it.
Match
A venue and message are considered together, with context guiding the placement.
Prepare
Creative is composed for a static e-paper canvas rather than a conventional digital screen.
Display
The device presents the selected message within the venue’s shared space.
Use cases / built to adapt
Start specific. Think beyond one setting.
Bathrooms are the initial proof-of-concept context, not the limit of the product idea. The same format could be explored wherever a calm, considered display belongs.
01
Initial focus
Bathrooms
An initial context for testing how a compact display fits into a private, high-dwell shared space.
02
Pubs & hospitality
Potential placements across venues where people gather, pause, and make local decisions.
03
Shopping centres
A format to explore across varied retail environments and shared amenities.
04
High-traffic spaces
Other suitable physical settings where a static message can complement the environment.
Choose a perspective
A shared canvas needs both sides.
Explore how InkAds could work for the space you manage or the messages you want to place.