About

A proof of concept, built with care.

InkAds is a proof of concept exploring how venue space and advertiser messages might connect through e-paper displays — developed by Singleton SD.

The constraint

InkAds is not intended to compete with animated LCD or video signage. The proof of concept aims for low-power, static advertising that stays visible for longer periods and can be updated remotely — a calmer format for places where a bright screen would feel out of place.

Where it started

Bathrooms are the initial proof-of-concept context: a private space where people pause, used to learn how a compact display earns its place before exploring pubs, shopping centres, and other indoor settings.

InkAds

Singleton SD partners with teams to design, build, and run software and hardware-adjacent products with the same engineering discipline used on its own platforms. InkAds is an internal product exploration built on that practice.

Questions about the project?